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Eddie, Cake Tella's founder, during his interview. Opens the reel on Instagram.
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“We’ve got a lot of midnight shoppers.”

“That helps us a lot with our sales. They don’t have to wait until the next morning to get an answer.”

Eddie, founder of Cake Tella

A key part of the team

“when I feed knowledge,
your AI understands automatically”Belle, customer service lead

While the team is away

Flo answers questions and recommends cakes

When customers ask about their order

Flo looks up Shopify orders by order number. Changes that need a decision go to the team

Once it ships

Flo sends the customer a tracking message

  1. Flo AI

    Your order #CT9QZ4K is on the way! Track it here: https://app.goget.my/track/q7xk2mp9vd 📦

Mooncakes to a KL hotel by morning

  1. Customer8:37pm

    I would like to order the alcoholic mooncake and deliver to a hotel in kl

  2. Flo AI8:37pm
    ↳ Mooncake menu

    We deliver to KL within our 40km radius; for hotels, to the lobby or entrance. Our alcoholic options are the 相聚 Togetherness Set (4-in-1) and 尊 (Zūn) Moutai Mooncake, at www.caketella.com

3 generations of regulars,
nobody suspects a thing

“It helps a lot during peak season,
when we’re serving customers”Weijie, owner of Hung Huat

Peak season

Flo handles the messages during peak season while the team is swamped fulfilling orders. They check in during pockets of free time

Pickup reminders

Five or six customers a day used to forget their pickup, and the team had to call each one. Now Flo sends every customer a reminder before their pickup — nobody has forgotten since

  1. Pickup reminder

    Hi Mei Ling, a reminder that order HH2041 is ready for collection on 20 Sep, 1–2PM. Find us at 49 Sims Pl, #01-48

Boosting sales with WhatsApp marketing

When pre-orders open, Flo helps broadcast the menu to their customer list. Replies land in the same inbox, and Flo answers them

  1. Broadcast
    ↳ Mooncake menu (PDF)

    Mid-Autumn 2026 Mooncake Menu is out! 6 new flavours, all R&D in-house. Pre-orders open now, 10% off early bird for online orders collected by 1 Sep …

A story reply becomes a regular

  1. Customer
    ↳ Reply to the shop’s mooncake story

    is it better to walk in? 😂😂😂

  2. Flo AI

    Preordering is best if you want to secure your favourite flavours, but walking in is totally fine too! If you do drop by, coming before the lunch crowd is usually best!

Orders taken while the team is busy serving customers

“I tried other solutions,
this is really very easy to use”MK, owner of Miyabi Cakery and a former software engineer

The orders live in the DMs

Miyabi takes lots of orders in chat. Screenshots, delivery slots and addresses scattered everywhere. Now Flo just asks for confirmation and sends payment details, their staff need only verify

Time back for the counter

The team runs both an in-store kiosk and online delivery. Chats that used to pull staff off the counter now arrive as a finished order

Four screenshots to a paid order

  1. Customer
    ↳ 4 screenshots of cake slices

    These

  2. Flo AI

    Great picks! That would be Zenith of Matcha (RM28), Dark Muse 85% (RM28), Kuro Goma (RM24) and Rich Pistachio Ber (RM26). Total for the 4 slices is RM106, plus RM10 for a custom box. Would you like pickup or delivery, and for which date and time?

1 of 3, Cake Tella

We build what our customers need next

We start with our base product, then ask what problems you still face and see how we can take the pain away

Pricing

hi, i’m jiaxin, co-founder of flo :))

Tell me what keeps
your phone busy

WhatsApp Jiaxin